# About Notification API

### Swagger API file

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Swagger API File
{% endfile %}

## What is a notification API integration?

A **Notification API** integration is a direct API integration between Sirdata's **Identity Graph** and your **customers database** hosted into your prefered marketing campaign tools.

## What is the use case covered?

It allows you to onboard your database and receive **real-time notifications** when **your customer** has an **online activity** in order to **trigger** your direct marketing campaign just at the **right time**.

It allows you to operate **retargeting campaigns** right from your direct maketing tool - *email, app notifications, sms, call center -* just by uploading your **customers data** who have recently **visited your website**.
